Privacy Policy

This privacy policy applies to the MergeALot app (hereby referred to as "Application" or "Game") for mobile devices that is created by MegaMiley Studio (hereby referred to as "Service Provider") as a Freemium service. This service is intended for use "AS IS".


Personal Information We Collect

We collect personal information for limited purposes, such as to provide the Products and Services, as described below.

Personal information is typically described as information used to identify you, or which can be used to identify an individual. We will describe to you the nature of the personal information and the purposes for its collection, use, or disclosure at the time or before doing so. We also will use aggregated information or data from which identifiers are removed for various purposes

Identity When you access our Application, we use Firebase Authentication to generate a UserID.
This UserID is used to identify your account and provide the service to you.

You can find your UserID by opening the settings in the Application and selecting "Data & Privacy"
Transactions In-App purchases (including in-game purchases) are done through your Google or Apple account. We do not receive your personal details such as credit card or banking information in respect of those purchases. The transaction data is used to provide you with your purchased content.
Gameplay As mentioned, you will be assigned a unique UserID in which we use to enable game play.
We also collect aggregated information regarding in-game events, session activities, and game performance to improve the game experience.
Device We collect information about the device you use to access our game, such as the device model, operating system, general location (e.g., city level), and IP address. This information is used to ensure compatibility with your device and to improve the overall user experience. The information is collected and stored using Google Analytics.

We do not collect precise information about the location of your mobile device.
Advertising We use third-party advertising networks to display advertisements within the Game. These networks may collect information about your device and your interactions with the advertisements to provide personalized ads using Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example), and/or Usage Data You can control the collection of this data by adjusting your device settings or through the Application settings.

For more information, please see the Advertising section below.

Third Party Access

We reserve the right to share anonymized data with third parties to improve our services, conduct research, or for other legitimate business purposes.

Advertising

If you do not permit advertisement tracking on your device, you may still be shown advertisements through or Application, but they will not be tailored to your preferences in the same way.

We use IronSource to display advertisements within the Game. With your consent, IronSource, and all other ad networks present, may collect your advertising identifier (IDFA, GAID), device ID, IP address, approximate location, and data about your in-app activity (such as ad interaction) to personalize the ads you see, to measure the effectiveness of those ads, and to prevent ad fraud. This data is shared with advertising partners. You may be able to limit personalized advertising by opening the Settings in the Application and selecting "Data & Privacy", "Update Consent", and then disabling personalized advertising. Your UserID is shared with IronSource to validate the ad viewing.

For more information on how these Marketing Attribution partners and Ad Networks collect and process your personal information, please see the relevant terms and the privacy policies of the Ad Networks. For ease of reference, you can find the privacy policies of the Ad Networks we use below:

Data Storage and Processing

We store and process user and analytics data in Europe on the Google Cloud Platform through Firebase. We take appropriate measures to ensure that your data is protected in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) for European users and relevant US data protection regulations. All access is gated behind two-factor authentication, and access is limited to authorized personnel only.

Please note that the Application uses third-party services that have their own Privacy Policy about handling data. Below are the links to the Privacy Policy of the third-party service providers used by the Application:

The Service Provider may disclose User Provided and Automatically Collected Information:


Opt-Out Rights

You can control what data is collected by the Application by going to the settings, selecting "Data & Privacy" and then selecting "Update Consent".

To opt out of allowing our advertising partners to use information about your app usage to show you personalized ads on your mobile device, please follow the instructions below:

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative, DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps. You may also stop all collection of information by the Application by uninstalling it. You may use the standard uninstallation process of your mobile device.


Types of data collected

Among the types of Personal Data that this Application collects, by itself or through third parties, there are: payment info; Usage Data; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); number of Users; number of sessions; session duration; In-app purchases; Application opens; Feature usage.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection. Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application. Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service. Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner. Any use of Cookies – or of other tracking tools — by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document.

Users are responsible for any third-party Personal Data obtained, published, or shared through this Application.


Data Deletion

If you wish to delete your UserID and all associated data, you can do so from the Application by opening the settings, selecting "Data & Privacy" and selecting "Delete Data".

This process is irrevocable and will delete or anonymize all your data, including your UserID, game progress, and any other associated information.


Data Retention Policy

Your data is retained for the duration of the account, you may ask to delete your data at any time using the method described above.

When a data deletion request is made, all data will be deleted from our servers or anonymized within at most 30 days.


The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Handling payments, Platform services and hosting, Advertising, Analytics, and Displaying content from external platforms.

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.


Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.


Children's privacy

We recognize the privacy interests of children. Our Application is not intended for children under the age of 13, and we do not target our Products and Services to children under the age of 13. We do not knowingly collect or use any personal information from children under the age of 13. Parents and guardians are encouraged to take an active role in their children’s use of our Products and Services. A parent or guardian who becomes aware that their child has provided us with information without consent should use the data deletion process described above to delete such information from our records and uninstall the Application. If you are between the age of 13 and 18, please get your parents’ permission before using any of our Products and Services or providing us with any Personal Information


Security

We take the security of your personal information seriously and implement reasonable security measures to protect it from unauthorized access, use, or disclosure. However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We are not responsible for any failure by you to secure your own devices and their access to the Internet, including but not limited to your use of public, unsecured networks.


Detailed information on the processing of personal data

Advertising

This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Application, possibly based on User interests. This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below. Some of the services listed below may use Trackers to identify Users, or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application. For more information, please check the privacy policies of the relevant services. Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "Opt-Out Rights" in this document.

Analytics

The services contained in this section enable the Owner to monitor and analyze web and game traffic and can be used to keep track of User behavior.

Handling Payments

Unless otherwise specified, this Application processes any payments by credit card, bank transfer, or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. This Application isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.

Platform services and hosting

These services have the purpose of hosting and running key components of this Application, therefore allowing the provision of this Application from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.


The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection. Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.


Changes

We reserve the right to modify or update this Privacy Policy at any time. Should significant changes be made, we will notify you via the Game or other appropriate channels. Your continued use of the Game after updates constitutes acceptance of the revised Policy.

This privacy policy is effective as of June 23rd, 2025.


Your Consent

By using the Application, you are consenting to the processing of your information as set forth in this Privacy Policy now and as amended by us.


Contact Us

If you have any questions regarding privacy while using the Application or have questions about the practices, please contact the Service Provider via email at miley@megamileystudios.com.

MegaMiley Studio - kvk 90141059
Owner: Miley Hollenberg
Address: Jacob van Lennepkade 155H, 1054ZL, Amsterdam, Netherlands
Contact email: miley@megamileystudios.com